This postcard was an end-of-year fundraising piece for Atlanta Rescue Dog Café (ARDC) in 2022. As a small organization, ARDC lacked the funds for an expensive mailing that would contain a letter, reply card, return envelope, etc. The solution was to create a postcard with a QR code to direct recipients to their donation page.
Below left: The original photo provided by the client. Center: The masked version I created in Adobe Photoshop. Right: The finished image with new background applied.